Horizon Legal Group

Family-Based Immigration Scaling

Automated their intake process and deployed localized search campaigns, dropping their cost-per-acquisition by 60% while tripling volume.

The Challenge

Horizon Legal Group had a high volume of inquiries but a disorganized intake process. They were losing potential clients to competitors because their response times were too slow, and their ad campaigns were bleeding budget on irrelevant local searches.

Our Solution

We completely overhauled their intake infrastructure. We deployed hyper-localized search campaigns targeting specific family-based visa intents, and paired this with an automated SMS and email nurturing sequence that engaged leads within 60 seconds of their inquiry.

The Results

3.2x Return on Ad Spend (ROAS) within 60 days

Cost-per-acquisition dropped by 60%

Lead-to-consultation rate improved by 215%

Tripled overall case volume without adding administrative staff

Key Metric

3.2x

ROI on Ad Spend

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